Little Dot Studios
Creative experts for digital brand content.
Partner
Der Vorturner
Challenge
The Lead Trainer – Mental
fitness that unites body and mind.
"Der Vorturner" aimed to motivate viewers at home to engage in neuroathletic exercises. Concurrently, the format aimed to establish Felix Neureuther as ARD's general sports expert while highlighting diverse cognitive and coordinative skills relevant to specific sports. A key aspect was ensuring the format's high authenticity, leveraging Felix's genuine involvement in this field.
Implementation
Experience and promote movement
with Felix Neureuther.
Our approach involved evolving "Der Vorturner" for the summer, creating entertaining, sport-specific exercise videos that viewers could easily follow at home. We integrated celebrity athletes from different summer sports disciplines, challenging them with exercises they might not have mastered perfectly. This combination of entertainment, sports, knowledge, and celebrity participation, along with a focus on specific sports, made the exercises more accessible and fulfilled ARD's educational mandate. The success of previous "Vorturner" seasons confirmed this concept, and by featuring familiar faces from the sports world, we aimed to expand the target audience.