EnBW
Project
Challenge
Finding employees with different profiles in the context of an umbrella brand profile
The business model of the TÜV Rheinland People & Life Assurances department differs from the one usually associated with TÜV. The department faces major recruiting challenges and has difficulty finding employees with the right skills.
Idea
Turning the inside out and provide emotional insights into the company
We have developed an HR platform that is a direct derivation of TÜV's overarching brand promise and at the same time represents an individual offer to everyone: “Genau deins.” (Precisely yours.) We surveyed employees and used their statements to build a content ecosystem that makes all facets of the department authentically tangible for all disciplines.
Implementation
A Web 3.0 platform-driven content ecosystem that can be played out across the board
We developed a social media campaign in two flights. In the first flight, we completely restaged existing material. In the second flight, we produced new content in Lisbon and then transferred it to the campaign assets based on the Flight 1 principles. Films, reels, story carousels and single images including captions and post texts are now available for global use for all phases of the customer moments funnel.
Website
Collaboration