Swiss Post

In the rich history of Swiss Post, there has long been a distinctive sound associated with the Swiss Post bus – a leitmotif consisting of three notes that holds significant recognition among the Swiss people.

Harnessing the inherent recognition value & widespread fame of this leitmotif within Swiss society, our objective was to contemporize this iconic theme while retaining its core recognition value. Through extensive testing, we explored the leitmotif’s flexibility & adaptability without compromising its distinctiveness.

By employing techniques such as stretching, trimming, & transposing, we discovered that the leitmotif could be seamlessly integrated into various communication formats & styles.

The result is a highly versatile sound concept that can be effectively applied across a wide range of musical styles.

The Swiss Post Brand Sound was awarded the red dot design award 2023.