Porsche 911 World Premiere

Staging for the world premiere of the new Porsche 911 (992) at the PEC Los Angeles. Elaborate media and light show combined with a driving choreography that included all 7 predecessors as well as the new model.

A tribute to timelessness.

For the introduction of the new Porsche 911 generation 992, timelessness became the central theme. A media show that illustrates all the eras in which the 911 has existed. 7 moving museum vehicles drive through the focus zone where the audience is seated. 27-meter-long LED walls on both sides create an impressive environment. The whole thing is embedded in an almost 300-meter-long light installation, which has created an immense dynamic. The app. 200 invited guests were joined by over 2 million viewers on the live stream.