MAN

MAN is a German manufacturer primarily known as one of Europe's leading manufacturers of commercial vehicles like trucks, buses, and vans. The world premiere of the new MAN TGE van was to be the first digital model launch in MAN's history. The goal was to create an entertaining storytelling concept for the market launch, maximizing watch time and simplifying the communication of complex technical information.

Our approach was to develop and produce an innovative and memorable storytelling approach with a spy-movie theme: "Mission MAN TGE Next Level." By integrating state-of-the-art motion graphic design, the transfer of complex information has been supported visually. This included the technical setup and hosting of the YouTube live stream, complete with subtitles in six different languages. We also provided a holistic launch concept, encompassing communication to the global sales team with both internal and external measures. A movie that transformed into a worldwide MAN campaign after its world premiere.