Little Dot Studios
Creative experts for digital brand content.
Partner
KICKER
Challenge
Football meets Multimedia,
Kicker makes it possible.
Kicker is Germany's leading football magazine and a major sports media brand. Our task was to gain a clear understanding of all of kicker's digital video activities, support the establishment of new revenue streams starting in Q4 2022, optimize internal production processes, and ultimately solidify kicker's long-term position as the leading multimedia football platform in German-speaking regions.
Implementation
Kicker strengthens digital
football platform.
We tackled this by starting with an audit of all internal and external video content activities at kicker. This led to the definition of clear goals (KPIs) and actionable measures. From there, we focused on optimizing both technical and editorial production processes.
To enhance marketability, we created new digital video formats and built out new profiles on social networks. Our strategy also
included the continuous development of the content strategy for each platform and the advice on improving existing video formats.
Webseite
Collaboration