JobRad

More bike. More future. – How does that sound? The JobRad brand conveys dynamism, drive, appeal, and the sheer joy of cycling. Users are not just addressed, but inspired to embrace the JobRad experience through direct, engaging communication. What does this mean for JobRad’s new brand sound? We’ve passionately dedicated ourselves to answering that question.

A driving rhythm, a repetitive style, a tone that feels both organic and modern, and a melody that radiates joy without being „cheesy“ – this is the brand sound profile we developed with the JobRad team.

An acoustic element of the bicycle perfectly aligns with these criteria – the sound of the freewheel. This repetitive clicking offers a unique soundscape for effective audio branding. Its clear rhythm not only creates instant brand recognition but also conveys positive associations of movement and dynamism. Its adaptability to various media formats ensures consistent brand presence, while the emotional connection fostered by the familiar sound enhances brand loyalty.

Implementation with the Music Mixer

The new brand sound can be easily and playfully utilized with the browser-based Music Mixer. This tool includes the created brand tracks in three different versions. These tracks can be mixed into countless variations, fitting the desired mood while always staying on brand.