EnBW – Energizing the Future.

EnBW sought to develop a strategic platform to guide the company's future direction. To effectively communicate this strategy internally and engage employees, a unique design was required—one that resonates with the brand while offering a forward-looking perspective. Central to the concept was positioning employees as key enablers of the strategy, thereby infusing the strategy with dynamic communication.

We translated the strategy into a comprehensive content ecosystem, enriched with visual assets and authentic content derived from employee interviews. For each of the strategy’s six clusters, we crafted distinct CGI-based creative narratives. These narratives are designed to interlink seamlessly, akin to chapters of a cohesive story. The unifying element across all touchpoints is the ‘E’ from the EnBW logo, which serves as a stage for the CGI patterns.

We produced a dynamic logo reel for EnBW, showcased prominently at the E-World energy trade fair. By integrating employee insights with CGI narratives, we created a compelling film and various derivatives for presentations and web use. The result was a standout 360° content ecosystem that reinforced EnBW’s brand identity and strategic messaging, demonstrating our ability to blend strategic insights with creative execution.