Bürklin delivers – new, dynamic, digital, sustainable.

Challenge

Modernising an ageing brand and making it more digitally functional

Bürklin is a traditional company in the eCommerce sector. Bürklin distributes electronic components and is thus an ecosystem creator for digitalization and all new business models and innovations that build on it. Bürklin had to fundamentally transform itself in terms of economic pressure in the areas of digitalization, market competition and customer needs.

Idea

Making the company's strengths the core of the brand

"Bürklin bringt´s" (Bürklin delivers) is the new brand promise. The new brand values are "dynamisch”, "durchdacht", "direkt" (dynamic, sophisticated, straightforward). The brand identity reflects the character of a dynamic enabler: powerful, clear, and flexible.

Implementation:

The web shop becomes the catalyst for fundamental interaction with the brand

The brand's main point of contact is the web store. The entire brand experience is derived from the UI and UX criteria of the web store which we developed in cooperation with the Bürklin DEV department. This allowed us to quickly test components for user-friendliness and functionality. The result is a brand experience that connects all contact points in terms of content, visuals and interactivity. We developed a content ecosystem that serves as a platform for brand communication and campaigns and is constantly being expanded organically.