BMW Financial Services – All in. Simply smart.

BMW Financial Services is the BMW Group's financial services provider and offers lease and loan options, insurance and services from a single source. However, the level of awareness and clarity about the range of services, added value and USPs among potential customers can be significantly increased. The proximity to BMW makes it difficult to differentiate the brand and its offerings.

We developed the corporate strategy and the new brand claim „All in. Simply smart.” We derived a benefit-orientated value proposition with purpose, values and aspirations. We then built a new, independent communication strategy and a comprehensive messaging framework along the entire customer journey around the core ideas of "Ease" (of Use) and "Peace" (of Mind).

We developed a social media campaign in two flights. In the first flight, we completely restaged existing material. In the second flight, we produced new content in Lisbon and then transferred it to the campaign assets based on the Flight 1 principles. Films, reels, story carousels and single images including captions and post texts are now available for global use for all phases of the customer moments funnel.